Planning for success!

Thinking about making a video for your business? You just jot down some ideas and grab a camera, right? Not so fast!

Video pre-production is a process that includes all the planning, strategy and creative work that builds a road map for a successful video. Pre-production is essential to making sure that when the cameras are recording, everything is prepared to bring your creative vision to life.

It can be tempting to rush into filming day without a carefully considered plan and make it up as you go along. Great actors often improvise, so why can’t I?!? The problem with this approach is that it often leaves out critical elements that are needed to create a compelling video that delivers results. Instead of saving time, lack of pre-production often means re-shoots, missed deadlines, extra costs, and unfinished projects.

Plan to succeed! Check out this short video that we created to help you understand everything that goes into a successful pre-production.