What is a “Case Study” video?
The tried and true testimonial video just got an upgrade!
The traditional corporate testimonial video has proven to be effective. Video testimonials are modern day reviews, but better. They help to build trust, as well as educate and entice potential customers. But are they the best approach for all types of businesses and branding styles? At Max Lux Media, we never take a one size fits all approach, because each business is unique. Businesses that are branded around a larger ethos and compelling purpose can benefit from diving deeper into the story around their company.
A Case study video provides more context around the testimonial by taking the viewer through a client/customer success story, making the experience more engaging and relatable.
Here’s our process:
Set the background for the audience. Introduce the business, their brand and ethos.
Highlight the problem the customer was facing.
Go deeper by talking about the company values/ethos/purpose.
Include supporting visual elements (B-roll, graphics).
Be the expert in your field. Talk about the solution and how it was implemented.
Wrap up with the results and customer testimonial.
Your business knows how to deliver results and build a solid reputation. Let’s leverage that hard work to attract new customers and build trust with them!