If your company is hiring, having a recruiting video is essential.

Here’s why: On average, employers receive a 34% greater candidate application rate when they add video to their job postings.

Video content is powerful, and will increase the number of great potential applicants you receive. It’ll also help you stand out from your competitors. Additionally, your video will give applicants a chance to get excited about your company culture.

So, what kind of content should you include in your marketing video?

We suggest highlighting:

1. Employee stories and testimonials. It’s incredibly useful to hear from current employees on what they like about your company.

2. A note from the hiring manager. It’s always great to put a face to a name. If your hiring manager is open to being on camera, this is a great opportunity for them to share a little bit more about the role.

3. Share your company values. What values does your company have? What is your company culture like? These are great things to discuss during a marketing video.

4. Your company story. Tell the origin story of your company. Talk about why you created your company, and how it’s evolved since the beginning.

Your marketing video doesn’t need to be especially long, but it should be professionally done. This video could be a possible first impression of your brand to a candidate, and you want to make a great first impression.

If you want help creating a recruiting video that attracts your ideal candidates. We can help you every step of the way!

Go ahead and schedule a call with one of our team members to get started.